Building a comms strategy to drive engagement @ an African company

• The company was about to launch a massive restructuring project that would impact all 10k employees

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• Given the scale, impact and overall importance of the project, strategic communication was key to avoid panic and misinformation

• Define an internal communications plan for the restructuring, project manage its implementation and write content where required

• Segmented the internal audiences and determine what they needed to know, when they needed to know it and how they needed to receive it to maximize engagement

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• Determined KPIs associated with the communications plan

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• Launched and executed the communication plan

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• Wrote all-hands presentations for executive leadership

• Successful execution of the communications plan​

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• High-levels of employee engagement in the overall process​